About Us

Hakol is an exploration of relational dynamics by Adam Beal & Becca Goldstein. We are strategists, builders, and friends. We have backgrounds in entrepreneurship, branding, Internal Family Systems (IFS), somatics, M&A, real estate, and more –– a wide spread of personal and professional modalities.

We see the world through a highly relational lens, and we bring that perspective to all of our partnerships. We prefer building with over building for, questions over answers, and we love moments of finding the wisdom in the unknown.

Our work loosely follows a three-stage process drawn from frameworks in building brands & building buildings:

Phase 1: Dig & surface what is
Phase 2: Lay the foundation & articulate what could be
Phase 3: Build & operationalize our learnings